Advertising is paid communication through a non-personal medium in which the sponsor is identified and the message is controlled. Variations include publicity, public relations, product placement, sponsorship, underwriting, and sales promotion. Every medium is used to deliver these messages: television, radio, movies, magazines, newspapers, the internet, and billboards.
Advertising plays a critical role in capitalist economies in creating demand for industrial output. Thus, advertising clients are predominantly profit-seeking corporations. In 1997, in the U.S. alone, over $175 billion USD was spent on advertising. Non-profits are not typical advertising clients, and rely upon free channels, such as public service announcements.
While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance of users of these services, as well as being a financial burden on internet service providers. Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation. One scholar has argued that advertising is a toxic by-product of industrial society which may bring about the end of life on earth... more
Advertising - Wikipedia, the free encyclopedia
Fri, 05 Jun 2009 12:06:00 GMT
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advertising definition | Dictionary.com
Tue, 30 Jun 2009 20:40:00 GMT
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advertising: Definition, Synonyms from Answers.com
Sun, 21 Jun 2009 04:44:00 GMT
advertising n. The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic Visit
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Microsoft Search Advertising
Fri, 26 Jun 2009 14:11:00 GMT
Microsoft Search Advertising makes your search advertising campaign easy to manage, with search campaigns, content ads, search and display advertising, and keyword research tools. Visit
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